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UJI TIME IN THE PRESS

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"Uji Time burst onto the Bay Area ice cream scene with silky soft serve placed atop its freshly baked taiyaki — the Japanese fish-shape cakes that are usually filled with red bean paste — in Berkeley in 2016. That combination ..."
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"Summer may be over but surely there's room for one last ice cream fad, right? The latest craze in ice cream is "taiyaki" cones shaped like fish and made out of a kind of sweet pancake batter. Lovers of soft-serve eat from..."

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Embrace the heat wave with these cool activities around the Bay Area 

"For more one-of-a-kind ice cream, head on over to Uji Time Dessert in the Metreon shopping center in downtown San Francisco..."

  

[09.22.21] DATEBOOK

Hit Japanese Soft Serve in Fish Shaped Cones Expands to New SF Location

"There’s a new treat luring customers to the downtown San Francisco Metreon location: Japanese..."

[06.17.19] EASTER SF

The Go To Bay Area Spot for Japanese Fusion Sweets

"Since opening its first brick-and-mortar location in 2016, Uji Time Dessert has become one of the most popular Bay Area spots...

 

[11.29.21] SPOON UNIVERSITY

Now Grab Uji Time's Popular Fish-Shaped Cone in SF's Japantown

"Uji Time, the Berkeley treat shop known for its adorable fish-shaped cones stuffed with soft serve, has expanded..."

[05.19.17] EASTER SF

Meet Sharon Ku Founder of Uji Time Dessert

"We had the good fortune of connecting with Sharon Ku and we’ve shared our conversation below."

[09.05.23 SHOUTOUT LA

Sharon Ku ’08 uses ice cream to give back to UC Berkeley and encourage multiculturalism through her dessert cafe Uji Time. 

[11.29.21] CAL ALUMNIA ASSOCIATION

(San Francisco) Aug 16th, 2022- Ms. Sharon Ku, CEO of Uji Time Dessert, was interviewed by Ms. Alyicia Tam from KTVO, at the Uji Time Dessert Japantown location.

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"In 2016, Uji Time dessert introduced the first taiyaki to the San Francisco Bay Area. Since then, we positioned ourselves in the niche, to serve Asian fusion dessert. We want to do something different and represent our heritage. Matcha, Black Sesame and Tofu are the first three soft serve flavors that were introduced to the market. Questions, doubts and concerns were raised about not offering traditional ice cream flavors, but with persistence, Uji Time dessert is now well received by the public."

Using real tofu from the market, putting lychee bites into our lychee ice cream, using yuzu imported from Japan, and blending 3-4 tea bags into the perfect taste of Hong Kong Milk Tea, Uji Time stands for using natural ingredients in our products. Making ice cream requires some emulsifiers, but we add the minimum amount of emulsifiers, and hence, our soft serve melts faster than other brands. 

Using real tofu from the market, putting lychee bites into our lychee ice cream, using yuzu imported from Japan, and blending 3-4 tea bags into the perfect taste of Hong Kong Milk Tea, Uji Time stands for using natural ingredients in our products. Making ice cream requires some emulsifiers, but we add the minimum amount of emulsifiers, and hence, our soft serve melts faster than other brands. 

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